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‘Park’ Popular Among Community Names

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By Rebecca McLean on September 9, 2021 Market Trends

Apartment Guide dives into the most popular words in apartment community names.

The average name of an apartment community has under two and a half words. Apartment Guide reviewed communities listed on their website and found “park” was the most common word in a communities’ name. “Park” appeared on more than 5,300 listings. However, “apartments” appeared nearly 30,000 times, roughly 30% of the entire market.

“Village,” “Place,” “Creek” and “Manor” followed to complete the top five. “Village” came in about 4,800 times, while “Place” appeared 3,160 times. “Homes” was the only other word to appear in at least 2,000 listings.

“Ridge,” “townhomes,” “court,” and “gardens” closed out the top 10 words. “Square,” “senior,” and “pointe” were also among the words with more than 1,000 appearances. Among the less frequently featured words were “whispering” at 129 occurrences and “Tuscany” at 86 appearances.

There are, on average, 15.4 letters in a community name.

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Rebecca McLean

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